Domains carry reputation history — blacklists, browser flags, spam records — all from a previous owner. Know what you're buying before it costs you.
When a domain changes hands, its history doesn't. You inherit everything — the good and the bad.
Your domain is already on Spamhaus, or SURBL — from the previous owner's campaigns. Every email you send starts its life flagged.
Google Safe Browsing or Microsoft SmartScreen may flag your site before you've published a single page. Visitors see interstitials warning them away.
Security vendors like Cisco Talos and Palo Alto have long memories. B2B prospects behind corporate networks may never even reach your site.
